I don't think your business is using AI correctly. Let me help.
I train your team on the work they should own, build the parts where being wrong is expensive, and tell you what to leave alone.
Photo of Oliver
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The problem
Most AI spending produces nothing, and the tools are not what let you down
- 90%
of firms report no measurable productivity impact from AI, three years in.
NBER, 2026
- ~85%
of organisations misestimate their AI costs by more than 10%, nearly always too low.
Benchmarkit & Mavvrik, 2025
- $186
per employee, per month: the cost of rework on AI-generated work a colleague has to unpick.
BetterUp Labs & Stanford, HBR 2025
What I actually sell
Building software is close to free now. Judgement about what to build is the scarce part.
Anyone can build you a chatbot. I will also tell you when not to build one.
The triage
I sort your work into three buckets
The axis is consequence, not effort. How expensive it is to be wrong, not how tedious it feels.
01
Contained, low consequence
Your team owns it.
That is exactly why I train them first.
02
High consequence
I own it.
Tested and proven correct before anyone relies on it.
03
Not worth automating
Left alone, on purpose.
Most consultants have no reason to show you this bucket.
The training
Bucket one is yours. I make your team fluent enough to hold it.
One full day, up to 20 people, on your tools and your own work. $500 per head, or $10,000 for a full room. Then I get out of the way.
Principles, not tricks
Prompt tricks age out with the next model. The reasoning doesn't.
Your own tools, your own work
Claude, ChatGPT or Gemini. Real tasks, not exercises.
The anti-patterns
The confident wrong answer, and the polished draft someone else has to unpick.
Every tier in the room
Executives and analysts, same day. Adoption fails when it reaches one tier.
Who this is for
Big enough that getting AI wrong is expensive. Too small to hire someone whose whole job is getting it right.
Worth a call if
- You pay for AI tools and can't point to what changed.
- A confident wrong answer would cost you real money.
- A pilot started well, then quietly stopped.
Probably not, if
- You want the cheapest possible chatbot.
- You've already decided what to automate and want it validated.
- Every process still changes weekly.
What it costs
Published prices, because you shouldn't have to ask
Foundations
$500per head
One day. Up to 20 people. Your team owns it after.
Where most people should start.
Automation
From $1,500per month
The work where being wrong is expensive. I own it.
For the work that shouldn't sit with your team.
Next step: one 30-minute call
There's no deck and no obligation. You leave with my read on where AI is worth your money, including "you don't need this yet" if that's the truth.